According to supply-chain trend lines, the logistics sector will become even more infused with technology by 2022 as it seeks better ways to improve the delivery time of products at the lowest possible cost. While many new technologies emerge to meet the current logistic demands, anti-counterfeit software tops the chart.

Anti-counterfeit software safeguards brands and the integrity of commodities as they move through the supply chain. Vendors provide authentication systems that integrate with other technologies, such as blockchain and near-field communication (NFC) tags to build a more resilient ecosystem that is less susceptible to sabotage. With anti-counterfeit technology, businesses can trace items as they travel the globe, assuring correct storage, handling, and identification of products at each stage.

This is not all; brands are now using anti-counterfeit packaging such as holograms, 3D barcodes, forensic techniques, serialization, and other track and trace techniques to protect consumers from counterfeit products.


Counterfeit Activities Hinder the Logistics System Process

Following are the counterfeit activities that hinder the logistics system process.

1. Raw Materials

The brand owner, the customer, and the firms that unwittingly use or sell counterfeit items, all bear the brunt of the consequences of counterfeit products.

Poor-quality raw materials, incorrect dose, insufficient storage or transportation, or goods created using a procedure that does not adhere to acceptable manufacturing standards are all examples of substandard pharmaceuticals that put the customer’s health at risk.

2. Final Products

It is possible for raw materials to be manipulated or fraudulent to be delivered to manufacturers if they are not thoroughly inspected for quality, source of supply, and proper delivery to the producer before processing into active components for manufacturing the finished product.

3. Distributors

It is also necessary to conduct thorough inspections and controls on the non-active substances that are occasionally utilized in the production process. When the final product is completed, the distribution to the distributors must be confirmed and examined to verify that no mislabeled or counterfeit items are given to the end customer or distributor.

4. Points of Sale

Contrary to popular belief, counterfeit items cause legal goods to be priced higher than they otherwise would be because corporations suffer the additional expenses associated with superior packaging and the enforcement measures employed against counterfeiters.

Personnel employed by enterprises targeted by counterfeiters are also harmed since they may face layoffs or job losses as a result of lower sales of legal items and unfair competition produced by the selling of counterfeit goods.

5. Consumers

The negative consequences of counterfeit items, the hazards they pose to customers, the loss of money and the tarnished reputation of brand owners are all current issues that can be dealt with by using anti-counterfeit software.

Applications of Logistics Management in Protecting Brand

Logistics management software helps organizations make the best shipping and routing decisions, keep prices down, secure their investments, and follow the flow of their products.

1. Product Lifecycle Management

In order to decrease the number of times a product is moved and handled during its journey, Product lifecycle logistics encourages the merging of fragmented supply chain operations. For example, we produce different QR security labels for products and RFID, which helps you track the order and control its journey.

2. Production Line Management

Utilizing your production capability in conjunction with the interrelationship of key business functions in the context of product line management enables you to identify products with the optimal combination of volume potential, business fit, and margin contribution while eliminating underperforming, nonstrategic products.

3. Distribution

Within logistics, distribution is a management system that is primarily concerned with order fulfillment through various distribution channels. To ensure that your products safely reach your customers, we offer a comprehensive software system – Tianjian Tech Cloud Service Platform that can help you in dealer management and anti-counterfeit activities as your product moves through the distribution channels.

4. Data Integration

Integration ensures the best features and functionalities operate together. In the logistics business, integrating data and digital technologies opens various doors. Data integration improves planning, reduces errors, and streamlines corporate operations. To ensure the authenticity of products, we use Security 3Q QR Code sticker consisting of 3D QR Code, scratch off code and hot-stamping foil to deter counterfeiting.

5. Reporting

Comprehensive logistics reports and the discovery of key performance insights from your logistics carriers are the first steps in the supply chain.

Benefits of Using Logistics Management

Here are some benefits of using logistics management:

1. Ascertaining Offenders

The customer experience (CX) is a critical component of a company’s ability to retain customers, attract new ones. In addition, a company’s competitive advantage may be honed by utilizing logistics management to constantly deliver on or exceed customer expectations.

2. Empowering Consumers

Excellent customer service is the key to recurring business. Delivering orders properly and swiftly improves customer satisfaction, brand loyalty, and future purchases.

3. Give Insight That Matters

Improved supply chain visibility is made possible through logistics management. Businesses may use this information to manage costs better, uncover inefficiencies, identify problems in the supply chain, plan demand, and discover new possibilities.

4. Revenue Impact

Controlling inbound freight, organizing the flow of products, maintaining an optimal inventory level, and more may be accomplished via the use of logistics management, which aids in saving costs. As a result, more money is made.

5. Security

Remote monitoring enables cost-effective supply chain security management for valuable goods on the move or in storage. Your alarms are monitored 24/7/365 by a highly trained professional staff of security operators.

6. Provenance Validation

Remote monitoring enables cost-effective supply chain security management for valuable goods on the move or in storage. Your alarms are monitored 24/7/365 by a highly trained professional staff of security operators in the Farsight Observatory.


Anti-counterfeit software safeguards the integrity of items as they go through the supply chain. Counterfeiters might readily take genuine products from their packaging and pass them off as genuine. They may also copy barcodes and reprint them.

Counterfeiters undermine product safety and endanger customers. With anti-counterfeit software, it is now feasible to follow the movement of items connected with IoT devices around the globe.

To complement our security label, we’ve created anti-counterfeit software that is unique to us. Tianjian Tech‘s anti-counterfeit software helps ensure that products are real and traceable with successful marketing activities. Find out more here: