The work objectives of the General Administration of Food and Drug Administration’s Guidance on the Establishment of Quality and Safety Traceability System for Liquor Production Enterprises state that “the quality and safety information of the production and sales process is recorded by liquor production enterprises through the establishment of a quality and safety traceability system, and the quality and safety of liquor can be tracked, Reverse traceable source, risk can be controlled, the occurrence of quality and safety problems products can be recalled, the reasons can be identified, responsibility can be investigated, and effectively implement the main responsibility of quality and safety, to ensure the quality and safety of liquor. “The authenticity and traceability of liquor products is related to the health and safety of the whole people.
Tianjian liquor solution, to achieve the product “source traceability, flow can be traced, information can be queried, product recall” as the goal, to “Authentic text” technology and “structural 3D code” technical means as a product traceability information carrier, to achieve product authenticity inquiry, anti-tamper logistics can be controlled, Quality and safety traceable, reverse traceable, risk control, the occurrence of quality and safety problems products can be recalled, the reasons can be identified, responsibility can be investigated, and gradually establish and improve the product information traceability system, to achieve the procurement, production, sales data management of liquor enterprises information.
At the same time, the online collection system of the automated production line established for liquor enterprises, from the source to collect, manage, apply real-time online data, and truly realize the product anti-counterfeiting, traceability, as well as multi-level channel management integration, CRM information management, precision marketing and big data analysis. a variety of marketing means and use, Internet information push publicity and other ways,broaden the marketing channels of liquor enterprises, to achieve accurate marketing.
Tianjian liquor solution has been successfully applied to Shanxi Xifeng Liquor, Hunan Jiugui Liquor, Hunan Liuyang River Liquor, Shanxi Fen Liquor, Yibin Nanfu Liquor, Maotai Healthy Liquor, etc.as part of the well-known liquor brands.