Anti-counterfeiting solutions of the past had substantial flaws; in 2019, the estimated percentage of global trade made up of counterfeit and pirated goods was $1.77 trillion. Today, many brands are investing in new counterfeiting technologies like printed marketing, holograms, and RFID because recent technological advancements have made it difficult for scammers to bypass these security precautions.
What is Anti-Counterfeiting Technology?
Any technology designed to avoid fake items from entering the genuine supply chain is anti-counterfeit technology. Anti-counterfeiting technologies, in general, provide anti-counterfeiting solutions for determining if an item is real or fake or has been subjected to possible fraud.
The anti-counterfeiting label may do it in various ways, from adding remote sensors to items to installing hidden identifiers within them. Still, it all simply comes down to one or more of the following tasks:
- Authentication
- Tracking
- Anti-alteration
Modern-Day Anti-Counterfeiting Solutions
Let’s review some Modern-day anti-counterfeiting solutions here.
1. 3D Code Security Label
Features of our anti-counterfeiting 3D QR code security label include the 3D QR code, the hot-stamping method, and the security character. This anti-counterfeiting solution comes with a distinctive series of numbers and security characters.
Our label may be used to prove the authenticity of your items like apparel, toys, footwear, bags, cosmetics, tobacco, alcoholic beverages, electronic products, passports, and certificates.
To check the authenticity of your product, scan the anti-counterfeiting QR code on these labels, scratch off the coating for the security code, and enter it into the “Authencity Query” box. Compare the image, the 3D code, and the series number of your label to check the authenticity of your product. If all features match, your product is genuine.
2. Hot Stamping Foil Security Label
Holographic security stickers or hot stamping foils involve a lithographic dry printing procedure in which pre-dried ink or foils are placed to a surface at high temperatures. Such anti-counterfeiting solutions are made up of a color layer, an adhesive base, and a release layer.
When using the hot stamping foil security label, it adheres to surfaces and cannot be removed, assuring security. Our hot stamping foil security sticker with registration markings, for example, gives an additional degree of protection from counterfeit.
3. Security Thread
A security thread is a fine ribbon woven through the paper of an item to protect it against counterfeiting. Typically, the ribbon extends vertically and is “woven” into the paper, emerging on the front side in some places and remaining on the backside in others. They may be validated by humans and machines in various light circumstances with a simple turn of the wrist.
Our security thread has an eye-catching design and strong security characteristics that help prevent any kind of forgery or scam.
4. RFID
RFID has two parts: tags and readers. The reader is a device that emits radio waves and receives signals from the RFID tag through one or more antennas.
Tags can be passive or active, communicating their identification and other information to nearby readers through radio waves. Passive RIFD tags like our Library Management Passive Tags have a signal range of 3-5 cm. They have a longer lifespan than active RFID tags. Active RFID tags use batteries and send data in real-time. They have a transmission range of up to 150 meters.
Conclusion
As a security label and anti-counterfeiting solutions supplier with over 15 years of experience in the sector, we provide a wide range of high-quality security labels, security threads, package rip tapes, RFID tags, and security papers. In addition, we have anti-counterfeit software that matches our security label. Click here to find out more about how you can protect your branded products from counterfeit: https://www.swm315.com/.
