The alcohol industry is massive, and counterfeiting goods have become a problem. Counterfeiters can replicate almost any product with great precision, so it can be hard to know what’s real and what isn’t. When we talk about custom QR code stickers for an alcohol brand, we mean security stickers that can help you prevent counterfeiters from copying your products.
In this blog post, we will discuss the applications of QR code security labels for alcohol brands in detail and how they can benefit your business.
What Do We Need to Know?
Security labels are used as a form of security measure to verify authenticity. They can be customized to suit your needs and protect you from counterfeiting issues. However, they aren’t always the most secure! The market is flooded with counterfeit alcohol products, and it’s only going to get worse.
QR code security labels for alcohol brands have a lot of applications, but what is the current state of counterfeiting in this market? According to an article published by Fortune magazine, half of the wine bottles sold at auction houses are counterfeit! This problem extends beyond just retail stores as well.
So what’s the problem here? Well, this affects not only legitimate alcohol producers but also consumers who are purchasing these products without knowing they are fake. Such activity can have serious health consequences if one of their beverages is contaminated or mixed with another substance that shouldn’t be there.
The Challenges Presented in The Alcohol Industry.
Alcohol products are subject to strict guidelines in almost every market around the world. As a result, alcohol products with QR code security features can set them apart from other items on store shelves and help retailers prevent fraud.
- Fake Alcohol May Contain Toxic Substances.
For example, counterfeit alcohol is sometimes made with chemicals such as methanol and industrial spirits. These substances can cause blindness, kidney failure, or death if consumed in sufficient quantities.
Counterfeiters will often add these toxic products to make their fake bottles of vodka or whiskey look like the real thing. Although they might sell these bottles at a lower price, they run the risk of poisoning their customers.
- Extension of the Illegal Trade.
The extension of the illegal trade may also lead to additional crime and health risks for consumers who choose counterfeited alcohol products made with unknown substances or high levels of methanol.
What is QR Code Security Label and Its Types?
A QR code security label is a high-tech security label with special printing technology, making it difficult to copy or counterfeit. There are six main types of QR code security labels.
Here’s a list of its major types:
- 3D QR Code Security Label with Security Characters
This security label is an innovative product combined structural 3D code and physical carving security characters, which have obtained the national standard and international patent. They are core anti-counterfeiting features. As our patent, the structural 3D code is combined multi-layer patented material with physical carving technology. It is hard to counterfeit and widely used in alcohol industry.
- Variable QR Code Holographic Security Label
A variable QR code label is applied to authenticate products and packaging, track packages, manage inventory, etc. It can store information like product type or serial number that may vary over time. This multi-purpose security sticker works great for small businesses as it enables them to customize their holographic labels with different codes depending on the need of each business.
- Colorful QR Code Security Label
This is one of the most common types in the category. This security label with a hologram strip includes a printable area where colors and text can be added to it. It serves as an authentication tool for manufacturers and consumers, providing additional protection against counterfeiting and product diversion. Many companies also use these stickers for brand promotion. They appeal to consumers’ senses and make their products stand out from the competition.
- Variable QR Code with Unique Serial No
The serial number is a numeric combination unique to every product or package that’s made using this security label. Its purpose is to track items through manufacturing, distribution, handling, and usage. Among this type, one code is assigned to one serial number, and the code cannot be reused. This security sticker has many characteristics such as high-quality image, long life, and tamper resistance.
- Verification QR Code Security Label
It makes use of both 2D and 1D barcodes in a single label for organizing, storing, and tracking information. It contains a QR code that is unique to each unit, which serves the purpose of item verification. These labels are widely used in logistics, manufacturing plants, retail shops, warehouses, or other places where product authenticity may be questioned.
- Scratch Off Security Label with QR Code
It’s one of the simplest and easiest types of security stickers. To verify a product’s authenticity, consumers can scratch off the upper layer on the label to see if the QR code underneath the layer matches the packaging or items. After verifying, they have to replace this image with another secure image so it cannot be used for counterfeiting purposes.
Working Principle & Applications of QR Code Security Label for Alcohol Brand
The QR code security label for alcohol brands is the new certification system, which will play an important role in preventing counterfeiting of alcohol products. The feature of this method is combined with three elements, QR code, machine-readable numerals, and RFID tags, respectively. This paper analyzes the development status of the QR code security label for alcohol brands and the application potential of this technology.
QR code security label for alcohol brands is an innovative technology combined with machine-readable numerals and RFID tags. The function of QR code security labels for alcohol brands can be divided into four aspects, including service life, design ability, counterfeit resistance, and viscosity change. QR codes are used for the longest period among all these technologies.
They can provide information in a readable way and meet the needs of product traceability. In addition, QR codes have been widely used in different fields such as security, logistics, public services, finance, etc.
Benefits of QR Code Security Label for Alcohol Brands
If you are a liquor manufacturer, whether it’s beer or wine, there is no need to look further for the best way to distinguish your product from others. For example, QR code security labels have become an essential part of modern-day marketing. They are beautiful opacity and shine when they reflect light to distinguish the brand identity in the marketplace.
- Highly Secure Against Copying
QR code security labels are the best way to protect your product from counterfeiting. For example, QR code security labels have a unique security feature that cannot be duplicated by anyone, thus making it impossible for counterfeiters to copy them.
- Product Verification with A Mobile Phone
In order to check whether the product is original or not, you need only your smartphone. All QR code security stickers have a unique QR code that can be scanned using a scanning app on your phone, and it will lead you directly to the manufacturer’s authenticity policy page that has all information about their products.
- Simple and Inexpensive to Implement
QR code security labels are a wonderful solution for any product, no matter how big or small its volume is. The process of applying the sticker does not require sophisticated equipment with high costs, so you can apply them in large numbers at a low cost.
- Invisible Security
One of the best advantages of this technology is that it can be used inside a product, meaning you cannot see its presence. Be sure to apply hologram labels only on special areas which are difficult for counterfeiters to access, and they will not have any chance at all.
- Instant Positive Authentication
If you can find the product with a QR code security sticker, it means that it has not been tampered with and is genuine. The right way to use this technology is by applying them to an outer package of your product, making it easy for consumers to identify its authenticity at first glance.
We at Tianjian Tech are a company that specializes in manufacturing QR code security stickers. We have been providing our clients with high-quality, affordable, and reliable products for years. Learn more about how we can help you create your own custom alcohol brand by clicking the button below to get started!